The South African crypto exchange Luno has been awarded the title of 2025 Crypto Exchange of the Year by MyBroadband, following a nationwide survey of active digital asset users.
The survey, conducted among South African crypto investors, focused on key factors such as platform usability, customer service, security, reliability, and overall trustworthiness. Luno emerged as the clear favorite, securing nearly 65 percent of the vote, far ahead of its competitors.
Luno’s path to this recognition is backed by a combination of longevity, backing, and continuous iteration. Since launching in 2013, the exchange has steadily refined its platform, built credibility among users, and expanded services across African markets. Its affiliation with Digital Currency Group (DCG) gives it access to capital, technical depth, and global networks, all of which reinforce its ability to invest in scaling and security.
Beyond just facilitating crypto buying and selling, Luno has invested in educational campaigns aimed at demystifying digital assets for first-time users. Its learning portal and user-friendly app have been key entry points for thousands of Africans who are new to cryptocurrency. This education-first approach continues to set it apart in a market where skepticism and misinformation remain challenges.
The award signals a maturing phase in the African crypto space. Users are no longer dazzled merely by new token listings or marketing campaigns; they are discerning based on real metrics, uptime, customer service, and perceived security. Luno’s victory sets a benchmark for local exchanges that want to challenge international competitors and grow trust in their home markets.
This award gives Luno momentum. It is likely to use it as a springboard in its next growth phase and deeper penetration in African countries, wider financial products, and perhaps even stronger alignment with regulatory frameworks. For other exchanges, it’s a clear signal: don’t just build features, build trust.
As the crypto sector in Africa continues to expand, awards like this matter. They are not just PR wins , they influence perception, user acquisition, and legitimacy. With its title secured, Lunois now challenged with staying consistent, innovating responsibly, and ensuring the expectations of its users are met month after month.
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