Crypto exchange Luno has laid off about 20% of its global workforce as the company restructures its business to support its growing focus on institutional crypto services, stablecoin infrastructure and business-to-business (B2B) products.
The company said the decision is part of a broader strategy to position itself for long-term growth as the digital asset industry continues to evolve. While the restructuring affects a significant number of employees, Luno said its core services will continue to operate normally and customers will not experience any disruption.
According to Luno, the changes are intended to streamline operations and direct more resources toward areas where demand is growing, particularly among financial institutions and enterprise clients. The company believes institutional adoption and blockchain-based payment infrastructure will play a bigger role in the next phase of the crypto industry than retail trading alone.
Luno Chief Executive Officer Jocelyn Cheng said the restructuring was a difficult but necessary decision. She noted that the company remains financially stable and that the layoffs are part of a long-term business strategy rather than a response to immediate financial challenges.
The company plans to increase its investment in products that support businesses and financial institutions, including stablecoin payment solutions and infrastructure that enables companies to move value across borders using blockchain technology. Luno also intends to expand services that help enterprises integrate digital assets into their operations.
The restructuring comes at a time when many cryptocurrency companies are reassessing their business models. After years of focusing largely on retail investors, several firms are now directing more investment toward institutional clients as demand grows for regulated digital asset services, tokenized finance and blockchain-based payment systems.
Luno has also been adapting to a changing regulatory landscape. In recent years, the company has expanded its compliance efforts across multiple markets while working with regulators to meet evolving licensing requirements. The growing emphasis on regulation has encouraged many crypto firms to prioritise sustainable growth over rapid expansion.
Founded in 2013, Luno operates in several countries across Africa, Europe and Asia and has built a strong presence in markets such as Nigeria, South Africa, Malaysia and Indonesia. The exchange is owned by Digital Currency Group (DCG), one of the world’s largest blockchain investment firms.
Although workforce reductions often raise concerns about a company’s financial health, Luno said the restructuring should not be viewed as a sign that the business is struggling. Instead, it described the decision as an effort to better align its workforce with its future priorities and the changing needs of the digital asset industry.
The announcement reflects a trend across the crypto sector, where companies are increasingly investing in infrastructure and enterprise services instead of relying primarily on trading activity. As institutional adoption continues to grow, many firms are repositioning themselves to serve banks, payment providers and large organisations exploring blockchain technology.
The restructuring marks a new chapter in its growth strategy. Investing more heavily in institutional services and blockchain-powered financial infrastructure, the company aims to strengthen its position in a market that is becoming increasingly competitive and more focused on real-world financial applications.
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