Global crypto exchange MEXC has announced a long-term peer-to-peer (P2P) incentive programme designed to expand its crypto-to-fiat services to emerging markets, including several African countries. The launch was made public today, November 28, 2025.
Under the new P2P scheme, MEXC will support eight fiat currencies, including Nigeria’s naira (NGN), enabling users to buy stablecoins such as USDT at discounted rates or even for free during promotional “flash sale” events. For markets covered by the programme, MEXC offers rewards and trading bonuses for traders and merchants, helping build an active P2P ecosystem.
The initiative could make it easier and cheaper for Africans to access stablecoins without going through centralised exchanges or complicated onboarding processes. Users can buy stablecoins directly with local currency via P2P, then use them for savings, cross-border transfers or digital payments.
MEXC’s push into emerging fiat markets signals a broader strategy: reduce barriers to entry and increase crypto adoption in regions where traditional banking services remain limited or expensive. In many African countries, limited access to banking, weak currency, and remittance demand have long pushed users toward stablecoins as a more stable store of value.
By offering attractive P2P terms, discounted stablecoins, trading bonuses, and support for local fiat currencies, MEXC aims to tap that demand and potentially expand crypto usage beyond niche or investment-driven purposes.
That said, such growth comes with challenges. Regulatory clarity around stablecoin usage, foreign exchange rules, and cross-border transfers remains uncertain in many African jurisdictions. For local users, success will depend on access to reliable on- and off-ramps, responsible market behaviour, and clear compliance frameworks.
For now, MEXC’s P2P incentive programme presents one of the most aggressive attempts yet to integrate stablecoin access with local fiat markets across Africa, offering another possible bridge between on-chain finance and everyday users.
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