Nigerian crypto exchange Roqqu has acquired Flitaa, a smaller digital asset startup with operations in Nigeria and Kenya, in a strategic move to fast-track its entry into East Africa’s growing crypto economy. The acquisition marks a calculated push by Roqqu to build a seamless, cross-border platform capable of serving users across diverse African markets.
Through this deal, Roqqu taps into Flitaa’s operational infrastructure and localised insights, particularly within Kenya, a market known for its high mobile money adoption and youthful, tech-savvy population. This positions Roqqu to onboard new users quickly while integrating local payment methods, such as M-Pesa, and adapting its services to regional usage patterns.
The acquisition is also in line with Roqqu’s broader vision to become a pan-African Web3 powerhouse, offering services that span crypto trading, digital remittances, and blockchain-based utilities. The company has already expanded into Ghana, South Africa, and select European regions, and now sees East Africa as a critical growth frontier.
Users across Kenya will now gain access to Roqqu’s offerings, including its crypto wallet, low-fee trading platform, and the Roqqu Hub, an initiative aimed at driving blockchain education, project discovery, and developer collaboration. Beyond platform features, Roqqu has signalled a strong interest in community integration, with plans to partner with local tech groups and blockchain innovators to support grassroots adoption.
With over 2 million users already on the platform and a goal of reaching 5 million across Africa, Roqqu’s acquisition of Flitaa reflects a shift in strategy, favouring consolidation and localised intelligence over solo market entry. As African crypto infrastructure matures, such partnerships may become the new playbook for scale and relevance.
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